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What is the main advantage of running a franchise?

On Behalf of | Jun 6, 2024 | Franchise Law

If you want to be a business owner but you’re not interested in starting your own company from the ground up, one option is to become a franchise owner. You do have to pay for the proper license in order to run the franchise, but it gives you the ability to operate under an established brand name. For example, many fast food restaurants are franchise locations, like McDonald’s or Wendy’s.

There are certainly many advantages to running a franchise. For one thing, you already know that the business model is going to work because it is proven. You also get access to consistent supplies and materials. It’s very important for every franchise location to offer the same experience to the customers. But what is the main thing that helps the franchise become successful when opening your own company may not?

Name recognition

The biggest advantage is that a franchise already has brand name recognition. People know the name of the business. They know what to expect and what products or services they already like. Even if that specific person has never been to your location before, they may already have bought the same products that you are selling. In this way, you get the advantage of having repeat customers – even if it’s the first time they’ve been your customers.

Name recognition is also huge for companies when they are just starting out. Many excellent businesses fail because the target audience just does not know that the business exists in the first place. But if you open a franchise location, you don’t have to overcome this hurdle.

Setting up your franchise

That said, there are also a lot of complexities to running a franchise. Be sure you know exactly what legal steps to take at this time.